The following is excerpted from “Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve” by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers. Far too often, leaders focus on technology as the driving force of business disruption, but the truth is that new…

If you have a great product, but no money to invest in a physical storefront, staff, and bills, why not set yourself up online? Aside from the lack of huge monetary investment and time commitment, the marketing opportunities online are endless. Also, although a storefront is great for branding purposes, it does limit the size and scope of your audience. By setting yourself up with an e-commerce store, you can:


This is an especially easy business to start if you live in an urban area, as many businessmen and women prefer having a driver to go to and from work in order to make calls, schedule meetings, and generally work on the operational aspects of their companies during that time. On the other hand, if you are looking to start a business that is more like a taxi service, why not become an Uber driver? To become an Uber driver, you need:
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Having a eureka moment is great, but it can be hard to put that idea down on paper in a way that will speak to a potential investor. If you have owned your own business in the past or earned a business degree, why not help those with a eureka moment start something they love? Plan your fee around the various packages you are prepared to offer your clients. You can either:
Since renewable energy startup ideas require significant capital, most of the renewable energy operations are supported by large companies, such as Pacific Power in the Northwest. Adopting the latest technologies such as mobility, software solutions, BI & big data, machine learning algorithms, sensors, and IoT solutions could take the renewable energy business or smart energy startups to next level.
Businesses of all sizes are trying to find news ways to do their part for the environment by implementing greener practices. Unfortunately, many of the more eco-friendly options available today are also significantly more expensive, so business owners need someone like you who can advise them on how they can change their process without sacrificing their bottom line.
Translating is one of the easiest and most profitable industries to delve into if you are proficient in more than one language. Sought out on a global scale, translators do not need any capital to get started and can earn a salary of $40,000 a year (minimum) depending on the size of the company you are hired by and the length of the contract they offer.
Who doesn’t love Facebook, Twitter, and Instagram? Fancy yourself to be a bit of whiz, but don’t have any formal training? Twitter and Google, among other platforms, offer complete professional courses with recognized certifications that require little to no money. Social media is also a business that has unlimited potential with a client base that can span across the world. This trend is unlikely to die soon, if ever, and new platforms are being released every year, making the possibilities for expansion limitless. You can use social media management tools to make your job easy.
Despite being a relatively new option, the limited liability company (LLC) is now one of the most popular business structures among smaller organizations. While allowing business owners to remain free from a great deal of the regulations imposed on other types of companies, it still provides limited liability protection for its owners (members). This means that the personal assets of an LLC's ownership cannot be collected to fulfill the debts of the business.
After settling on a name, you must prepare and file "articles of organization" with your state's LLC filing office. While most states use the term "articles of organization" to refer to the basic document required to create an LLC, some states call it a "certificate of formation" or "certificate of organization." To learn about the specific requirements of forming an LLC in your state, choose your state from the list below:
All formal business entities, including LLCs, are required to have a Registered Agent on file with the state at all times. The agent may be an individual or company with a physical address located in the state of incorporation. Agents must be available at all times during standard business hours (9 a.m. - 5 p.m. Monday – Friday). The role of a Registered Agent is to receive any and all of communications from the government to the business. The agent’s name and address must be disclosed as part of the company’s public record.
It should also be noted that the state of New York requires limited liability companies to comply with an unusually strict set of publication requirements. In addition to publishing notices in two papers in the county in which your business is forming, you will also be required to provide proof of this to New York’s Department of State within 120 days of becoming officially recognized as a business. Failing to do so can result in suspension of your right to conduct business in the state.
More and more companies are outsourcing their marketing efforts, and telemarketing is one of them. As a freelance telemarketer working from home, you will be setting appointments with customers and creating warm leads for companies. The amount you charge will depend on the size of the company you are working for, and the project they want to allocate you.
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